Enriching Artists with Decentralized Music

Amplify Art
2 min readMay 15, 2021

Amplify Art is in the final stages of deploying a blockchain-based platform for artists to create deep relationships with their fans and completely bypass the traditional music industry.

The platform is built using NFTs — Non-Fungible Tokens — which are digital tokens verified on the blockchain. The NFTs will enable the artist to have complete control over their music, pricing, and distribution.

“Amplify Art will be a place for artists and fans to interact directly through their shared love of music” — Russ Franklin

Co-founder Russ Franklin discusses his vision for Amplify Art

The NFTs let artists earn royalties every time their music is sold, but it's the ability for the artists to build relationships with their fans that Amplify Art hopes will upend the entire music industry.

The Revolution

Decentralized music is revolutionary because it creates a value loop between artists and fans that were never before possible.

Traditionally, artists sold their music to fans as a one-time transaction, with a bunch of middlemen — i.e. the ‘music industry’ — taking a giant cut of the sale. That was it, one and done.

But with Amplify Art, the relationship between artists and fans deepens after that initial sale.

Because the fans truly own the music and can sell it later, they have a vested interest in the success of the artists and will benefit from a rise in the price of the artist’s music.

This encourages fans to promote and share the artists and music they love.

The artist wants to reward their fans because the fans are the ones who promote and support them. And through the NFTs, artists can give special perks and gifts directly to their fans.

This relationship synergy between artists and fans is completely revolutionary.

Artists Benefits

  • 100% control of their art
  • 100% control of pricing and distribution
  • Direct relationships with fans
  • No deplatforming, no middleman..ever

Sign up to be a part of our Alpha launch here.

Fans Benefits

  • Truly own the music
  • Buy, sell — and profit — from the music
  • Artist to fan relationship is direct and mutually beneficial
  • No deplatforming, no middleman..ever

Early Access

A select group of artists and fans will have access to exclusive early adopter NFTs and benefits when we launch the beta version of the website on July 12.

To get early access, join our Discord.

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Amplify Art

Decentralized music platform empowering Artist and their Fans